Sun. Sand. Strategy.
Membership is up. Retail is down. Car washes everywhere are leaving money on the table. This is the day you learn how to take it back.
Membership is up across the industry - but retail washes are declining. That means fewer one-time customers coming through, less revenue from your highest-margin transactions, and a massive amount of money being left on the table. This isn't just a trend. It's a crisis hiding in plain sight.
Retail wash counts are declining industry-wide. Customers are washing less often - and when they do show up, most leave without a reason to come back. Every lost retail visit is revenue walking out the door.
Most car washes have no system to drive retail customers back for another visit. No follow-up, no relationship, no reason to return. You're relying on hope instead of a strategy to increase wash frequency.
That's the annual revenue gap per location between car washes that actively grow their retail business and those that don't. It's not a rounding error - it's money you're leaving on the table every single day.
This isn't about collecting data - it's about growing your retail business. Two complementary approaches that drive more visits, more revenue, and more customers who eventually become members.
A system designed to increase retail wash frequency. Get customers coming back more often, spending more per visit, and naturally progressing toward membership - all without your team doing extra work.
Adapted from Will Guidara's bestselling book. Create an onsite experience so remarkable that retail customers want to come back again and again - and eventually commit to a membership.
"This isn't about capturing data - it's about increasing retail washes. The data is just the engine. More washes, more revenue, more members. That's the goal."
Membership is up but retail is down. The Retail Revenue Generator flips that script - increasing visit frequency, driving retail revenue, and building a pipeline of customers who naturally convert to members over time.
Customer enters phone number at kiosk to track rewards. No app download. No signup form. Just a phone number.
POS sends customer data to OptSpot automatically. No manual entry. No extra work for your team.
Points are awarded, welcome sequence launches. The customer is now in your marketing ecosystem.
Automated sequences bring them back. Visit 3 or 4 is where membership conversion happens.
Will Guidara took Eleven Madison Park from a struggling brasserie to the #1 restaurant in the world. Not just with great food - but with hospitality that made people feel seen.
Your equipment and chemicals are the "food." Your onsite experience is the hospitality. We'll show you how to apply Guidara's principles to create moments your customers can't stop talking about.
A loyalty customer on their 3rd visit gets a different greeting than a first-timer. Technology enables personalized hospitality.
Spend 95% running a tight operation. Spend 5% on over-the-top gestures that create the stories customers tell their friends.
What if one person on your team had the job of noticing things and creating small, memorable moments? It costs attention, not money.
Breakfast at 8:00 AM | Sessions 9:00 AM - 3:00 PM
Included with your ticket. Grab a coffee, meet fellow operators, and get settled in before we kick things off.
The industry data that sets the room on fire. Membership is up, but retail is down - and car washes are leaving a lot of money on the table. DRB's Dan Flatley warns: when members hit 70%+ of volume, membership growth stalls. Retail is the key to the whole equation.
Why your retail customers disappear and the attention crisis making it worse. The vacuum bay guy story, the three phases of customer commitment, and the lifetime value gap.
The core product session. How do you increase retail washes and stop leaving money on the table? The loyalty flip, the $120K+ gap math, and a proven system to grow retail revenue - walked through live.
Networking & refreshments
Will Guidara's principles adapted for car wash operators. Service vs. hospitality, the dreamweaver mindset, and the 95/5 rule. Includes a live workshop exercise.
Included with your ticket
Walk the physical customer journey from arrival to exit. Where technology and hospitality converge at every touchpoint: pay station, tunnel, vacuum bay, and beyond.
Turn loyalty participants into repeat visitors and repeat visitors into members. The behavioral data layer that makes smart, automated marketing possible.
Walk away with a concrete, personalized action plan you can implement the moment you get home.
Understand how the Retail Revenue Generator drives more retail visits, grows revenue, and builds a natural pipeline to membership.
Practical, low-cost strategies from the world's best restaurant adapted for your car wash.
A clear, numbers-backed picture of the more than $120,000 per year per location you're leaving on the table - and exactly how to take it back.
The step-by-step journey from occasional retail customer to frequent visitor to loyal member - driven by experience and smart engagement.
Leave with a concrete plan you can execute the moment you get back to your wash.
Connect with car wash operators who share your drive to grow and innovate.
Join us at the Embassy Suites, one of Panama City Beach's premier properties. A world-class setting for a day of learning, networking, and transformation.
Make it a long weekend. Come a few days early, bring the family, and enjoy the beach before the summit. We've secured a discounted group rate at the hotel so you can turn one day of strategy into a full getaway.
April 20, 2026 · Embassy Suites · Panama City Beach, FL